BEST WAYS TO GET GREAT RESULTS FROM YOUR CONTENT

Creating good and quality content is the biggest problem in content marketing. Generating ROI from your content requires good skills and subject expertise. Content marketing is a problem when you have a bad content because it is easier to create and difficult to get the best results.

There are many ways in which you can bring the best results to your content.

• Outsource your content either to freelancers or influencers.
• Hire an editor to take care of your in-house work.
• Promote SEO and advertise in the best way possible.
• Get into content curation.
• Ignore content marketing and stick by advertising.

But if ask me , I certainly won’t recommend you the last one because marketing and advertising go parallel to help you generate revenue from your content.

CONTENT QUALITY VS VOLUME

The main problem with content is with content creation – quality and volume.

Content quality is a big problem because you thoroughly need to learn about your target audience and their likes and dislikes. If you are in the frame , people will remember you and if you post ones in a blue moon , your audience will forget you. These two repel each other- so maybe you have great contents but if you post rarely is it that you can fetch more eyeballs towards your content.

So, marketers publish more content and sometimes they are limited with their budgets and quality as well.  Working and maintaining a balance in the content quality and velocity is sometimes a hectic job.  That is when they have to make a compromise.

BETTER CONTENT OR MORE CONTENT

The compromise is thorny and there have been a lot of discussions on the pros and cons of content quality or quantity that is important for magnetizing ROI for your brand. I believe in quality however there have been many article that I have read which also proves that quantity even matters sometimes to get your visibility in the first page of Google or in the top lists.

So what to do? You figure it out with your existing content to get more results of the same amount of content that you have.

Problem Solved.

REUSE, REPUBLISH AND RE-PURPOSE

This is a crucial strategy to take a narrow escape and resolve the problem of quality content vs quantity content.

Don’t sit ideal if you have quality content which is few years old. Start republishing them on and again in various platforms to gather users and traffic. Work a little bit on the SEO front and their links and search and call to actions are all updates and that they ones republished can help   you drive huge traffic.  It is true that few people in your audience will notice it b ut this   is an effective strategy.

HubSpot tried this trick and believe me they got double leads and traffic that would have required a fresh post for them to generate.

Republish your video in many Business 2 Community along with your blog post in many third party sites with the process known as content syndication.  Many editors can reach out to your republishing request when you have created a benchmark with  the quality fo your content.

• Infographics
• PodCast
• Series of Social Media post
• Online course
• Slideshare
• Newsletter

Kindle  Book has created some exiciting content to become the lead generator , so you can also do this reformatting with any piece of content that your create.

To all the content writers notify your email list everytime you publish your content – this is repurposing your  content. Many companies take a note of email marketing and leverage  their business whether big or small.

Republish, Refurbish and repurpose all end up to be the content marketing strategy.  It is not mandatory for you to work on  this, ones you are done with the piece of content , you can hire an agency or a freelancer to   work on it and convert it into   the format the way  you want. You lift your brand voice through this way and shape up the content in an orginal format.

Stay competitive and reuse the content which is the best performing stuff in the list . Repurposing requires a lot of time and energy so play smart and use those content that is a hit in the list and circle back and optimize the best quality content. I’m  sure you   will master this segment and earn the best into your pockets.

Stay tuned , I have a lot more stuff for you. Any queries drop me mail : lorypattanaik148@gmail.com