EU and US deregulations put Marketers in divergent path

In 2018 to navigate in market differently brands have followed a brilliant way. The GDPR may effect in May 2018 dramatically on how marketers collect and use their data in the EU. On the contrary, US has opened the flood gates for the user database. $2.7 billion antitrust fine that was hit by European Commission against Google for favouring search engine to detriment the competitive shopping engines. One is aimed at alleged restrictions in Google Adsense for Search contracts while other revolves around contract requirements for Android phone marketers

Retargeting Blacklash

Its a long time coming but this will not see a significant change from tghe marketer’s prespective . With Apple’s Intelligent Tracking Prevention and GDPR there has been a doomsday prediction about retargeting. But with the use of AI in such platforms reshaping of such retargeting strategies will take place.

In 2017, Google and Facebook became ignorant at their best. Facebook fessed up to a number of measurements and errors while Google faced its own challenge . Despite all these the domination of  the ad industry endured and will continue in 2018.

The Rising ISP’s

In 2018, this is probably the growing threat for Google – ISP’s  and wireless providers such as AT & T , Charter, Comcast , Sprint and Verizon. These include geolocation data, browsing data, listening and watching data and other non-personally identifiable information (PII).

These products help the ad world go around and this will lead to growing advertising to a more personalized level in 2018. In tandem with ad personalization , new interactive formats will come up and aim to break through the noise with increase in user engagement.

The needs are no more essential and the lavish indulgences are paving a wider way in every bit of booming industry. The fancy decors, jewellery and superfluous treatments the bridal trends are plenty and the business is booming- so much so that there are numerous bridal exhibitions held to cater the demand.

The Indian Weddings are one of the most opulent nuptial ceremonies due to the extravaganza and of course with a tinge of fancy touch with some good business. In India you talk about the wedding industries and you are sure to land up with ample opportunities for   wedding planner, designers, bakers, caterers, decor managers, make-up artist , florist and other professionals contributing around 50 billion USD in the market.

So discover what is new for Indian Wedding this season to ensure you have the classiest wedding you can afford.

LET’S GET THIS PARTY STARTED WITH THE INSPIRATIONAL MOODBOARDS FEATURING THE LATEST WEDDING COLOR AND THEMES

Each moodboards caters the latest trend inclusive of handy color palette with come contact with great wedding supplies to inspire the creative process.

Mood Boards

Turquoise and Lemon

This is a stunning combination trending all around to give you the best wedding decor.

Blush Pink and Gold

You get more of a romantic glamour with the pretty pink soft suited to the Spring and Summer weddings with gold adding a touch of elegance and class.  The pale dusky blue or even the pale pink offers a modern look to make the most out of the trend.

Art Deco Vintage Theme

The Roaring Twenties, Roaring Gatsby are names given to the vintage theme with a thankful note to the period of dramas’. When I talk about this, how to skip on the late mermaid wedding dresses which helps boost this theme have a trending spot that it holds.

After all these let’s take a dive to the Mehendi Ceremony and catch up on the Makeup looks that are easy and effortless.

Now this one is going to be an endless story because mehendi ceremony is like a build up to the wedding. You should have an effortless minimal and really don’t have to smear on so much make up and end up looking like a clown by the end of the ceremony. Keep a safer side with minimal make up and keep the risk of breakout rights before the wedding milestone to be covered.

• Fresh face with nude color lip
• A minimalistic hairdo with slightly coloured eye.
• Smoky eyes with open hair
• Light Make Up and bold lips
• Tinge of gold draped around you
• Stand out eyes

Apart from these it has always been a standing rule that for Indian Brides it is a must to tie your hair in a bun and keep it tucked.  Well now it is no more!

The Indian brides are ditching the usual norm of letting their hair open and yes, open hair is the new trend setter.

Certainly if you go for this ensures that the flicks don’t end up looking messy. If you go for an open hair they need to look more stylish and stay in place and don’t come across flat – so take the help of bobby pins and secure the hairs behind the ears and flaunt the idea of open hairdo.

CLASSIC MATCHES THE WESTERN

Hey Gorgeous!

If you are planning to have an adventurous wedding in caves or a classic ceremony in the gardens or a beach side wedding , then and Indo Western outfit would be your perfect choise.

The traditional bride wear has evolved with time – from the lehenga gowns  to off-the-shoulder dresses , the Indo Western bridal wear is  the more that enhances your beauty with a more chic and unique look.

Whether you want a small, intimate , fun or non traditional wedding – and Indo Western dress is the best suitable one for you.

The plunging necklines, long trail skirts, capes and ponches are a wide range of designs that you can opt for your wedding.  The classy traditional red color goes the most with the bride , but you can also choose some other soothing color like pink,pastels or burgundy complementing your skin color.

CAPTURE LOVE THIS WEDDING SEASON WITH THE SMASHING HITS

If you are all set to get hitched this season , check out some of the smashing hit to tap your feet on the dance floor and make an amazing Sangeet!

Sangeet is the most happening and anticipated function not just for your friends but also for everyone too.  You can start from zeroing down to be the perfect couple with the dance songs  with the choise of some dance numbers to be sweet but not sappy.

Upbeat and lively here are some super sultry rhythm to make you and your partner the show stopper.

• HUMMA HUMMA, OK JANNU
• BANJA TU MERI RANI, TUNHARI SULU
• LOVE ME LIKE YOU DO, ELLIE GOULDING
• SOCH NA SAKE, AIRLIFT
• CUTIE PIE, AE DIL HAI MUSHKIL
• GERUA, DIWALE
• SHAPE OF YOU, ED SHEERAN

Ripe yourself up with the sizzling chemistry and make everyone  go weak in the knees!  These sons are composed with unique lyrics and even better melody enabling to melt even the toughest hearts. Get the high on energy to match your steps on. Promise your love and commitments with all these songs .

Which bride doesn’t want her husband to serenade her in a Shahrukh Khan style?

So lovers these stunning  melodies are not just numbers but all about emotions and getting lost in your partners’ eyes’ while moving in each others arms on the dance floor.

We hope with all these trends you will have an extremely hummable , cute and refreshing Wedding with the desi tadka!