Well, when life doesn’t have any guarantee, how could you guarantee on the content that will actually be read by one and all adding to generate revenue for you as well. So, you can surely stack the desk to favour yourself.  It is very important for a writer to build your own reputation and badly written content can ruin your reputation. With great content you can build your own brand and this is one of the major reasons why B2B and B2C companies are paying so much attention to their content part when it comes to leveraging their brand value.

Here are some of the tricks to help you build great content-

1. COMPETITIVE RESEARCH ANALYSIS

You need to go deep in search of content which has not been in limelight in this crowded market and then vet it to see what content already exists in market.

If there is a ton of high quality content already produced it could be a bad choice to write. If there is any such topic which has a light content – this may be a good choice for you.  Learn to gain traction for your content trying to take a different approach in your piece of writing. Take swirl in your content – if its broad, you go deep if it’s deep you go broad. This is   a calculative approach that can help you make a deep analysis of your competitor.

2. GENERATING IDEA / TOPIC

It needs a whole lot of research to generate the best topic or idea for your content. People   search for the best content  , so no matter how good your content is , if that is not found in the search results it is of no use.

So try to generate ideas for content in platforms where people ask many questions and want them to be answered.  People get more into searches when they want to gain knowledge about any topic to get the best interest.

3. POST QUALITY AND LENGTH

Google ranks you based on the quality of content with its large scale algorithmic updates that analyzes and interprets the quality of content – and a sophisticated one. Don’t worry much about the keyword density or number of words in your content, write something that carries some value and is unique.   If   you have written a master piece, it will naturally float on the top list.

4. QUANTITIVE POST

The common marketing tactics years ago were to vomit out hundreds and thousands of content with number of keywords, just to gather a web presence. Google has now put a stop to this technique and now what matters is a great piece of content. Lengthy blogs may get published ones or twice a week but if you have a valuable piece of content you can create miracle in Google.

5. ARTICLE PROMOTION

Sharing articles through social via RSS is just a start and promotion ends when you press the stop button. Show your content to  other bloggers and reach the influential bloggers to gather more eyeballs to your piece of content and earn in dollars.  Share your topic with people and ask them their views on it. Start paying for advertising and gain more eyes to your content. It is your job to find out the perfect place for your content in this crowded market.

As I already mentioned there is no guarantee to life so even when it is about your content , not every piece is a guarantee to rank in Google . It is your patience and perseverance that you can  put in  most pieces of your content to get a moderate level of exposure and with time you can actually rank on the top.