EU and US deregulations put Marketers in divergent path

In 2018 to navigate in market differently brands have followed a brilliant way. The GDPR may effect in May 2018 dramatically on how marketers collect and use their data in the EU. On the contrary, US has opened the flood gates for the user database. $2.7 billion antitrust fine that was hit by European Commission against Google for favouring search engine to detriment the competitive shopping engines. One is aimed at alleged restrictions in Google Adsense for Search contracts while other revolves around contract requirements for Android phone marketers

Retargeting Blacklash

Its a long time coming but this will not see a significant change from tghe marketer’s prespective . With Apple’s Intelligent Tracking Prevention and GDPR there has been a doomsday prediction about retargeting. But with the use of AI in such platforms reshaping of such retargeting strategies will take place.

In 2017, Google and Facebook became ignorant at their best. Facebook fessed up to a number of measurements and errors while Google faced its own challenge . Despite all these the domination of  the ad industry endured and will continue in 2018.

The Rising ISP’s

In 2018, this is probably the growing threat for Google – ISP’s  and wireless providers such as AT & T , Charter, Comcast , Sprint and Verizon. These include geolocation data, browsing data, listening and watching data and other non-personally identifiable information (PII).

These products help the ad world go around and this will lead to growing advertising to a more personalized level in 2018. In tandem with ad personalization , new interactive formats will come up and aim to break through the noise with increase in user engagement.

There is no surprise that it may be no astonishment that website owners take wellbeing genuinely doing their best along with every strategy. There are cases, when content distributers attempt to trick  AdSense with placements that incite unintentional clicks, making publicists pay for those guests who never expected clicking on the ads.

A standout amongst those practically prominent uncontrollable strategies utilized perusing distributers who may be attempting to delude website guests toward setting AdSense pieces close arrows and “next” buttons. This furthermore differentiates exploitative usage for AdSense not just risking for these really distributers who might lose constantly on their income and a chance to be banned from making new accounts with AdSense as well as destructive for those entire industry, demolishing those trust the middle of a publisher.

So, what is the thing that could be done in this circumstances?.

 FOLLOW RULES AND DON’T GET BANNED

Whether or not it is paid or organic in Adsense the rule is observed irrespective of traffic source. Remember when content is advertised, your site receives more traffic and will be more scrutinized by Google. So it is imperative to ensure that you are compliant with Adsense rules.

ALWAYS COUNT ON THESE FOUR THINGS

CONTENT

Make it a point that your content is in compliant with the policies of Adsense. Google never allows to put ads on pages where you have copyrighted contents or otherwise unlawful content.

PLACEMENT

Those placements that can encourage accidental clicks – Please avoid.

Too near to the navigation elements , those like “near “ buttons and arrows.  Google is really smart to identify these features of how close is it and how unique the website designs are – it is always recommendable that using 200px is far more safe for any themes or layouts.

Besides color and fonts , labels and graphic elements which can cause confusing ads and content.   So go for 20px margin to  separate the Adsense block from page contents.

LANDING PAGE

The page that receives traffic is very important , so don’t place Adsense  on such pages that gives no value to visitors. Websites can be banned if you don’t  provide content. If you intend to ad your page in order to deliver the best. It will be a waste if you don’t have proper content. So page should have proper navigation to differentiate from other content.

TRAFFIC SOURCE

Keep the record of traffic vendor-

Add traffic that is a result of visitor voluntary clicks and is incentivised in a way.

Filter the invalid traffic with latest technology.

Effectively target the right audience and optimise the campaign.

RED LIGHTS TO AVOID

• High Adsense ads CTR is highly abnormal.
• Unnatural behaviour of visitors.
• Strange popularity of pages which usually don’t see high traffic.

When you have such behaviour , look for a prime cause  and take help of self report to Adsense and contact the traffic vendor and keep monitoring your placements.

Partnership with Google Adsense and Native networking will be a long and fruitful keeping in mind the content and following all the rules.